Branding, Product Design + Vision

Audible Sleep

2020











Role:

Creative Direction





Agency:

I&CO

Overview


        Audible has won the ears of listeners because of their superior selection of audiobook content. But with new players in the audio space they could no longer count on their volume of content to stand out.

1 in 3 Americans suffer from a sleep-related issue, contributing to a national sleep crisis. Defining a completely new product vertical, we created the opportunity to reinvigorate the Audible brand. Much of this is still in the works. The following showcases the branding, a small portion of the work, which was released as part of Audible’s COVID-19 response.

My role was creative leadership across Branding, Product Vision, Product Design, Prototyping, and Content Art Direction with a team of 15 talented creatives, in addition to CMO presentations. 

The following is a brief overview to respect confidentiality.





























Core Team

Eri Miyagi—Design Director
Ivy Hu—Product Design Director
Amber Pietrzyk—Design Lead
Ryan Dixon—Design Lead
Yi Pan—Design Associate





Mark