Systematic Design, Content + Editorial

Beauty Notes - L'Oréal Paris


2016













Role:

Creative Direction


Agency:

R/GA

Overview




        Beauty Notes is an editorial-focused destination that lives withing the larger LOP.com platform ecosystem.

Working from a set of design principles (”Inspiring. Dynamic. Approachable.”), we built strong foundational visual elements that informed our module set along with a content approach that came together to create the Beauty Notes brand.
























Team


Ria McIlwraith—Senior Designer
Madeline Garber—Senior Copywriter
Josh Coe—Associate Creative Director






Mark