Systematic Design, Content + Editorial
Beauty Notes - L'Oréal Paris
2016

Role:
Creative DirectionAgency:
R/GA↳ Overview
Beauty Notes is an editorial-focused destination that lives withing the larger LOP.com platform ecosystem.
Working from a set of design principles (”Inspiring. Dynamic. Approachable.”), we built strong foundational visual elements that informed our module set along with a content approach that came together to create the Beauty Notes brand.
Working from a set of design principles (”Inspiring. Dynamic. Approachable.”), we built strong foundational visual elements that informed our module set along with a content approach that came together to create the Beauty Notes brand.




↳ Team
Ria McIlwraith—Senior Designer
Madeline Garber—Senior Copywriter
Josh Coe—Associate Creative Director
Madeline Garber—Senior Copywriter
Josh Coe—Associate Creative Director