LO –– 2022

Multi-disciplinary Creative Director + Designer.

IRE ︎︎︎ TO ︎︎︎ NY ︎︎︎ LA


Currently:
TBWA Media Arts Lab,︎.



INFO, EMAIL, INSTAGRAM
LO –– 2022

Multi-disciplinary Creative Director + Designer.

IRE ︎︎︎ TO ︎︎︎ NY ︎︎︎ LA


Currently:
TBWA Media Arts Lab, ︎.


EMAIL, INSTAGRAM







Working at the intersection of design and technology, Lucia has spent the past 14+ years at some of the world’s most awarded agencies, working with celebrated brands within tech, consumer, beauty, and fashion industries.

A true hybrid, the work she is most passionate about is strong in strategic insight and adaptive in form. Be that, building a brand from the ground up, uncovering a strategic insight that changes a product offering for the better, or defining a campaign that seamlessly breaks through in culture.

Originally from Ireland and presently in Los Angeles ︎, her career has taken her from Dublin, Toronto, NYC, San Francisco, and back to NYC again.

Currently, Lucia is Executive Creative Director at TBWA Media Arts Lab in LA, where she is focused on ︎. So far, this includes launching “Data Auction” Apple’s Privacy campaign, defining a scalable brand motion design system, something fun on TikTok and helping launch iPhone 14 in new spaces. 



︎ AWARDS ︎

Cannes Lions
D&AD
Art Directors Club 
One Show
Clios 
David Oglivy Award (Changing Consumer Behavior)
Webbys
AICP Next
ANDY Awards 
Communication Arts
Shots Awards

Next Creative Leader, awarded by the One Club & 3% Movement 

200 Women Redefining the Creative Industry (The Dots)



︎ PRESS ︎

One Club
AdAge
Creativity
Digiday
Association of Illustrators
Mashable
The Drum
PSFK
The Guardian
Time Magazine
PAGE
FTLO
Huffington Post
NY TIMES
Ladies Get Paid
100 Archive
︎ RECENT EXPERIENCE ︎

Group Creative Director 
TBWA Media Arts Lab (2021-Present)

Creative Director / Head of Design
Squarespace (2020-2021)

Head of Design
I&CO (2019-2020)

Creative Director
R/GA (2014-2019)

Senior Art Director
AKQA (2012-2014)

....



︎ SELECT CLIENTS ︎

Apple, Squarespace, Mailchimp, Google, LEGO, Audible, ESPN, Theory, L'Oréal Paris, Instagram, St. Ives, Ad Council, Michael Kors, Tiffany & Co., Kenneth Cole, Leading Hotels of the World, Ladies Get Paid, Godiva, Harley-Davidson, Guinness, and Chrysler.


︎ JUDGING + MENTORSHIP ︎

Cannes Lions Shortlist Jury 2022
AICP Next Awards 2020, 2021
Young Ones ADC Jury 2019 
One Club Next Creative Leaders 2018
100 Archive Panel 2019-2021
Next Creative Leaders Mentorship Mixer 2020
One Club Creative Leaders Retreat 2019



︎ TALKS + GUEST LECTURES ︎

Ladies Get Paid, Town Hall—Reinvention
SVA Interaction Design
Cork Institue of Technology
Refinery29