Working at the intersection of design and technology, Lucia has spent the past 14+ years at some of the world’s most awarded agencies, working with celebrated brands within tech, consumer, beauty, and fashion industries.
A true hybrid, the work she is most passionate about is strong in strategic insight and adaptive in form. Be that, building a brand from the ground up, uncovering a strategic insight that changes a product offering for the better, or defining a campaign that seamlessly breaks through in culture.
Originally from Ireland and presently in Los Angeles ︎, her career has taken her from Dublin, Toronto, NYC, San Francisco, and back to NYC again.
Currently, Lucia is Group Creative Director, at TBWA Media Arts Lab in LA, where she is focused on ︎. So far, this includes launching “Data Auction” Apple’s Privacy campaign, defining a scalable brand motion design system, something fun on TikTok and helping launch iPhone 14 in new spaces.
A true hybrid, the work she is most passionate about is strong in strategic insight and adaptive in form. Be that, building a brand from the ground up, uncovering a strategic insight that changes a product offering for the better, or defining a campaign that seamlessly breaks through in culture.
Originally from Ireland and presently in Los Angeles ︎, her career has taken her from Dublin, Toronto, NYC, San Francisco, and back to NYC again.
Currently, Lucia is Group Creative Director, at TBWA Media Arts Lab in LA, where she is focused on ︎. So far, this includes launching “Data Auction” Apple’s Privacy campaign, defining a scalable brand motion design system, something fun on TikTok and helping launch iPhone 14 in new spaces.
︎ AWARDS OVERVIEW ︎
Cannes Lions
D&AD
Art Directors Club
One Show
Clios
David Oglivy Award (Changing Consumer Behavior)
Webbys
AICP Next
ANDY Awards
Communication Arts
Shots Awards
Next Creative Leader, awarded by the One Club & 3% Movement
200 Women Redifing the Creative Industry (The Dots)
︎ PRESS ︎
One Club
AdAge
Creativity
Digiday
Association of Illustrators
Mashable
The Drum
PSFK
The Guardian
Time Magazine
PAGE
FTLO
Huffington Post
NY TIMES
Ladies Get Paid
100 Archive
Cannes Lions
D&AD
Art Directors Club
One Show
Clios
David Oglivy Award (Changing Consumer Behavior)
Webbys
AICP Next
ANDY Awards
Communication Arts
Shots Awards
Next Creative Leader, awarded by the One Club & 3% Movement
200 Women Redifing the Creative Industry (The Dots)
︎ PRESS ︎
One Club
AdAge
Creativity
Digiday
Association of Illustrators
Mashable
The Drum
PSFK
The Guardian
Time Magazine
PAGE
FTLO
Huffington Post
NY TIMES
Ladies Get Paid
100 Archive
︎ RECENT EXPERIENCE ︎
Group Creative Director
TBWA Media Arts Lab (2021-Present)
Creative Director / Head of Design
Squarespace (2020-2021)
Head of Design
I&CO (2019-2020)
Creative Director
R/GA (2014-2019)
Senior Art Director
AKQA (2012-2014)
....
︎ SELECT CLIENTS ︎
Apple, Squarespace, Mailchimp, Google, LEGO, Audible, ESPN, Theory, L'Oréal Paris, Instagram, St. Ives, Ad Council, Michael Kors, Tiffany & Co., Kenneth Cole, Leading Hotels of the World, Ladies Get Paid, Godiva, Harley-Davidson, Guinness, and Chrysler.
︎ JUDGING + MENTORSHIP ︎
Cannes Lions Shortlist Jury 2022
AICP Next Awards 2020, 2021
Young Ones ADC Jury 2019
One Club Next Creative Leaders 2018
100 Archive Panel 2019-2021
Next Creative Leaders Mentorship Mixer 2020
One Club Creative Leaders Retreat 2019
︎ TALKS + GUEST LECTURES ︎
Ladies Get Paid, Town Hall—Reinvention
SVA Interaction Design
Cork Institue of Technology
Refinery29
Group Creative Director
TBWA Media Arts Lab (2021-Present)
Creative Director / Head of Design
Squarespace (2020-2021)
Head of Design
I&CO (2019-2020)
Creative Director
R/GA (2014-2019)
Senior Art Director
AKQA (2012-2014)
....
︎ SELECT CLIENTS ︎
Apple, Squarespace, Mailchimp, Google, LEGO, Audible, ESPN, Theory, L'Oréal Paris, Instagram, St. Ives, Ad Council, Michael Kors, Tiffany & Co., Kenneth Cole, Leading Hotels of the World, Ladies Get Paid, Godiva, Harley-Davidson, Guinness, and Chrysler.
︎ JUDGING + MENTORSHIP ︎
Cannes Lions Shortlist Jury 2022
AICP Next Awards 2020, 2021
Young Ones ADC Jury 2019
One Club Next Creative Leaders 2018
100 Archive Panel 2019-2021
Next Creative Leaders Mentorship Mixer 2020
One Club Creative Leaders Retreat 2019
︎ TALKS + GUEST LECTURES ︎
Ladies Get Paid, Town Hall—Reinvention
SVA Interaction Design
Cork Institue of Technology
Refinery29