Campaign
ESPN - You Seeing This?
2019
Awards
↳ Cannes Lions
Gold - Use of Intergrated Media
Silver - Media Leisure
Bronze - Sport Distribution
Shortlist - Sport Fan Engagement
Shortlist - Media Use of Digital Platforms
Gold - Social Media Platform
Silver - Direct Social Media
Silver - Partnerships, Sponsorships + Collaborations
Honoree - Real Time Response Campaign
AICP Next Awards- Shortlist
Gold - Use of Intergrated Media
Silver - Media Leisure
Bronze - Sport Distribution
Shortlist - Sport Fan Engagement
Shortlist - Media Use of Digital Platforms
↳ Clios
Grand / Gold - Digital / MobileGold - Social Media Platform
Silver - Direct Social Media
Silver - Partnerships, Sponsorships + Collaborations
↳ David Oglivy Award
Silver - Changing Consumer Behavior↳ Webby Awards
AICP Next Awards- Shortlist
Role:
Creative Direction,AirDrop Concept
Agency:
R/GA↳ Overview
With live ratings continuing to decline amongst millennials, ESPN showed NBA fans not watching the Playoffs exactly what they were missing—right as it was happening live, asking them, “You Seeing This?”
We targeted casual NBA fans the night of the finals using a discreet iPhone feature, Airdrop. It also helped me reach a career goal of having a piece of work described as “trolling” :)
We targeted casual NBA fans the night of the finals using a discreet iPhone feature, Airdrop. It also helped me reach a career goal of having a piece of work described as “trolling” :)