Campaign

ESPN - You Seeing This?

2019

Awards

↳ Cannes Lions
Gold - Use of Intergrated Media
Silver - Media Leisure
Bronze - Sport Distribution
Shortlist - Sport Fan Engagement
Shortlist - Media Use of Digital Platforms

↳ Clios
Grand / Gold - Digital / Mobile
Gold - Social Media Platform
Silver - Direct Social Media
Silver - Partnerships, Sponsorships + Collaborations

↳ David Oglivy Award
Silver - Changing Consumer Behavior

↳ Webby Awards
Honoree - Real Time Response Campaign

AICP Next Awards- Shortlist













Role:

Creative Direction,
AirDrop Concept


Agency:

R/GA

Overview




        With live ratings continuing to decline amongst millennials, ESPN showed NBA fans not watching the Playoffs exactly what they were missing—right as it was happening live, asking them, “You Seeing This?”

We targeted casual NBA fans the night of the finals using a discreet iPhone feature, Airdrop. It also helped me reach a career goal of having a piece of work described as “trolling” :)






Mark