Brand Campaign
More Than Mail
2018/9

Role:
Creative DirectionSelect Press
↳ Association of Illustrators Interview
↳ The Drum
↳ Adage
4 million+ new sign-ups
25% lift in paid customers
↳ The Drum
↳ Adage
Results
28% lower bounce rate4 million+ new sign-ups
25% lift in paid customers
Agency:
R/GA↳ Overview
The biggest roadblock to convincing customers that Mailchimp does more than mail? The word “mail” is right there in the name. We tackled this inconvenient reality head on—and turned outgrowing your name into the ultimate sign of success.
The output was 34 targeted billboards across NY, SF, LA, Atlanta, Chicago, and Boston. Plus customized print that appeared in the The New Yorker, The Atlantic, and other publications; a series of 12 videos; and countless digital placements.
My role was Creative Direction across the Customer Experience and Brand Campaign, leading a team of designers, writers, art directors, XDs, illustrators, and animators.
The output was 34 targeted billboards across NY, SF, LA, Atlanta, Chicago, and Boston. Plus customized print that appeared in the The New Yorker, The Atlantic, and other publications; a series of 12 videos; and countless digital placements.
My role was Creative Direction across the Customer Experience and Brand Campaign, leading a team of designers, writers, art directors, XDs, illustrators, and animators.





Spot the big yellow billboard (photographed from One World Trade)
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↳ Team
Customer Experience :
Bethany Kennedy—Design Director
Richard Smith—Design Director
Megan Trinidad—Creative Director
Rachel Wright—Senior Copywriter
Kit Coyne—Experience Designer
Brigit Hickey—Associate Designer
Youngbum Kim—Designer
Bethany Kennedy—Design Director
Richard Smith—Design Director
Megan Trinidad—Creative Director
Rachel Wright—Senior Copywriter
Kit Coyne—Experience Designer
Brigit Hickey—Associate Designer
Youngbum Kim—Designer
Campaign :
Simon Gibson—Associate Creative Director
Dan White—Associate Creative Director
Megan Trinidad—Creative Director
Richard Smith—Design Director
Chris Parker—Senior Copywriter
James Schumacher—Senior Art Director
Aidan Guitarri—Associate Creative Director
Simon Gibson—Associate Creative Director
Dan White—Associate Creative Director
Megan Trinidad—Creative Director
Richard Smith—Design Director
Chris Parker—Senior Copywriter
James Schumacher—Senior Art Director
Aidan Guitarri—Associate Creative Director
Illustrators:
Franz Lang
Alice Meteignier
Molly Fairhurst
Amber Vittoria
Stephanie Wunderlich
JooHee Yoon
Animation:
Animade
Giant ant
Franz Lang
Alice Meteignier
Molly Fairhurst
Amber Vittoria
Stephanie Wunderlich
JooHee Yoon
Animation:
Animade
Giant ant